How Many Real “Viewers” Do Your Videos Get?

2William Bryant • 8th Jan 2009 • Internet Marketing, technology

All right, this is GREAT information for anyone who has videos on YouTube or any other video sharing website.

TubeMogul did a study of real viewership on videos. The basis was, that YouTube counts a view as anyone who visits your video’s page, regardless of how much of the video they actually watch. This means they could not even be on the page long enough for the video to load up, and it still counts as a view. So how many real views do you get? Where do most viewers fall off?

TubeMogul recently acquired Illuminex, which allows them to have a YouTube Analytics -esque data analyzation of videos. All except for YouTube that is; however, many of the videos on the sites that were studied (they can’t tell us which ones were studied though) are also played on YouTube.

So what did the data tell them? Here’s the basics, and I’ll quote:

Most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute.

This brings up valuable knowledge and strategy, such as this:

On YouTube, where most overlay ads appear at about 10 seconds in, 10.39% of a video’s initial viewers are not likely seeing the ad.

Great information from a company that I use very often! They even sent me a free T-shirt!