Are you buckled, Travis Okulski of Jalopnik?

PepsiMAX had an enormous viral hit last year with its “Test Drive” video, in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his life. With more than 40 million views, the spot was an unquestioned success. The only problem? A vocal minority complained that the stunt had been faked.

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